While English is the more popular and dominant language in the culture of news and entertainment, Arabic together with Chinese and Farsi is being encouraged by the West as one of the precious strategic languages at this time that they're willing to sponsor the learning of!
The evolution of languages is an everlasting process. Since the dawn of humanity, mankind has sought to communicate in various ways. The invention of languages, whether written or spoken, was a milestone in our progress as human beings towards a civilized society. The case with the Arabic language is not different. A Semitic language with over 280 million native speakers spread mainly in the Arab World, Arabic has witnessed major challenges throughout its history. These challenges are a direct threat to the identity of Arabs and the practical use of Arabic in general.
A lesson in negotiations: 'We are negotiating, yes we are!'
"If your partner in peace and negotiations demands that you give up your claim to 80% of your historic homeland, just nod and say: no problem. If your partner in peace and negotiations then demands that you give up your claim to 20% of the 20% of what is left to you of your historic homeland, just nod and say: no problem. If your partner in peace and negotiations further demands that you give up your claim to 60% of the 20% of what is left to you of your historic home, just nod and say: no problem, want more?"
Finally a Social Media Campaign in Lebanon that is Social and Spot on the Brand
Celebrating Leo Burnett's Social Media Campaign in Lebanon:
"It all started a few days ago when I found a friend request on my facebook from a “Darine Sabbah” who also had MY profile photo. Immediately I posted for all my friends to report this person and reported him/her myself. Friends rages, some said its a spam bot and that others have been hit too, a friend called me to check if I am OK, another said I must be pretty famous to be impersonated..."