Cadillac has announced it will be the official transportation of the Abu Dhabi HSBC Golf Championship taking place at the Abu Dhabi Golf Club from 20 to 23 January 2011.
Cadillac will offer 55 vehicles to transport many of the world’s best golfers to and from the golf club, including World Number 1 Lee Westwood, and all four Major winners from 2010 - Phil Mickelson, Louis Oosthuizen, Graeme McDowell and Martin Kaymer. As part of the golfing action, Cadillac will sponsor a competition on the 7th hole whereby all the professional golfers will be challenged to strike a hole-in-one in order to win a Cadillac CTS Coupe. Visitors to the tournament will also be able to view the latest 2011 Cadillac vehicles, set to be on display through out the venue.
The sponsorship is in line with Cadillac’s multi-year global agreement signed by the PGA TOUR, on behalf of the International Federation of PGA Tours, whereby Cadillac becomes title sponsor of the World Golf Championships-Cadillac Championship, and an umbrella sponsor of the World Golf Championships.
“It makes perfect sense for Cadillac to sponsor the Abu Dhabi HSBC Golf Championship,” said Fadi Ghosn, Chief Marketing Officer, General Motors Middle East. “There is great synergy between golf and the Cadillac brand. The Abu Dhabi HSBC Golf Championship is all about the highest level of performance on the global stage and fit well with Cadillac's theme as the New Standard of the World”.
Hosted by the Abu Dhabi Tourism Authority (ADTA), the Abu Dhabi HSBC Golf Championship is one of the biggest events on the PGA European Tour, regularly attracting some of golf’s most famous names, including winners Chris DiMarco, Paul Casey, and Rory McIlroy. The 6th edition of the championship will feature 126 players, including all four major winners from the 2010 calendar year.
Cadillac cars are setting the standard of the world in the automotive industry, paving the way for innovative features and designs while maintaining the highest level of quality and safety, fitting in well with the strong performance and professionalism associated with the World Golf Championships.