Leading advertising agency Team Young & Rubicam (Y&R), a member of the MENA region's premier communications conglomerate, the MENACOM Group, recently garnered a host of prestigious awards at Dubai Lynx 2011, including Agency of the Year and Network of the Year, in addition to two Grand Prix awards in the categories of Print and Design.
Organized as part of the Dubai International Advertising Festival, the Dubai Lynx Awards is a key annual event for the MENA region’s media and advertising industry, through which the region’s most outstanding accomplishments in creative advertising are acknowledged and honored. The award ceremony was held at the Madinat Arena in Jumeirah on March 30th 2011.
“Over the last 15 years, the Y&R network has become one of the mainstays of the global advertising landscape and has amply contributed to its evolution and growth,” commented Joseph Ghoussoub, Chairman & CEO of the MENACOM Group. “Today, the network is on a new path globally, armed with an unparalleled understanding of the science of advertising and a natural proclivity towards truly ‘big’ ideas that delve far beyond the conventions of marketing. We are determined to safeguard the integrity of the industry with an unwavering commitment to innovation and high standards.”
“Y&R’s victory at Dubai Lynx is the culmination of an aggressive expansion strategy the network had initiated more than one year ago with a single objective in mind: to reinforce its position in both the regional and global advertising scenes,” commented Nassib Boueri, CEO of the Y&R network in the MENA region. “One of the key elements in Y&R’s success over the years is the fact that the network continually invests in its people, fostering an internal culture of creativity and dedication that is further braced by the sheer brand power inherent in the MENACOM group. The agency will continue to build on this solid foundation in order to maintain its impressive streak of accomplishments.”