RAK Ceramics, the world's largest ceramic tiles & sanitaryware manufacturing company, has revealed that it recently participated in the BAU exhibition in Munich, Germany, during which it showcased its comprehensive portfolio of ceramic tiles and sanitaryware, including its 2011 collection featuring the Endless, Connexion and Softlines range that are known for its exquisite designs. The BAU exhibition, regarded as one of the major international building and construction industry trade shows, attracted architects, engineers, developers and contractors from around the world.
Dr. Khater Massaad, CEO RAK Ceramics, said: "Our participation in this important event is part of our strategy to boost brand awareness across the high potential European markets. Europe, and more specifically Germany, is a major growth destination that offers excellent long-term business prospects and we believe that RAK Ceramics is ideally positioned and fully equipped to cater to the present and future demands of this market. This exhibition also served as the perfect platform for us to showcase our latest product range, which has already garnered significant market attention with its distinctive design elements.”
RAK Ceramics is a USD 1 billion global conglomerate in the ceramic industry, offering a product portfolio comprising over 6,000 designs in ceramic tiles, Gres Porcellanato, and several models in sanitaryware. The company has also been recently conferred the SuperBrand 2010 Award and continues to be a global pioneer in the world of ceramics through innovative products such as the RAKSLIM, a new brand of 4.5-millimetre thick tile that sets new industry benchmarks in thickness, strength, cost and ease of use. RAK Ceramics is also founding member of Emirates Green Building Council, which supports the development of sustainable buildings in UAE.