Samsung's press conference
Samsung Electronics, a market leader and award-winning innovator in consumer electronics, has unveiled its new range of premium air conditioners and ionizer devices, featuring the cutting edge Virus Doctor air filtration technology. The Virus Doctor is so efficient that it kills 99.9% of all harmful organisms including SARS and H1N1, ensuring a cool and healthy environment for the whole family. To distribute this exciting new range, Samsung Egypt has partnered with one of Egypt’s largest air conditioning producers and distributors; TIBA. The new partnership is expected to strengthen Samsung’s presence in the Egyptian market, with TIBA producing and distributing these air conditioners in Egypt, the Middle East and Africa.
“At Samsung we strive to always be one step ahead. Being the first to introduce the international award winning Virus Doctor Technology to the Egyptian market, is something we are extremely proud of. Filtering the air with an anti-bacteria coating that can collect even the smallest dust particles and viruses, the Virus Doctor ensures a fresher, healthier environment.” said Duke Park, Samsung’s Cairo Office General Manager. Commenting on their partnership with TIBA, Park added, “We are very excited to be working with TIBA and looking forward to the fruitful outcome of our partnership with TIBA, a partner who brings with them more than 32 years of experience in the field of air conditioner manufacturing.”
As a part of the plan to grow investments in Egypt, Samsung partner TIBA, a part of Al Manzalawi Group, will host Samsung’s entire new range including Vivace Mirror, Crystal and Max air conditioners. As the largest air conditioner provider in Egypt, TIBA owns a a huge industrial complex equipped with the latest air conditioning manufacturing technologies, and this new partnership is expected to give Samsung a substantial foothold in the field of air conditioners.
In addition to their award winning Virus Doctor technology, the new range will feature Samsung’s Triple Protector technology; a powerful cooling system with constant volt control and effective anti-corrosion coating, ensuring each layer of the Triple Protector provides added reliability and durability all year round. With the entire range featuring UTR tropical compressor, which are designed to sustain temperatures of up to 60 centigrade, no matter how hot it gets, your air conditioner will continue to work efficiently.
With a range of state-of-the art features Samsung’s new air conditioning range will also offer DVM technology, allowing for maximum energy and space saving, whilst ensuring your air conditioner provides an optimum period of maintenance free time as well as flexibility in installation. With all these features and more Samsung’s new air conditioners guarantee a healthier, cooler and more energy efficient environment, whether you’re at home or at work.