During the press conference
Samsung Levant Electronics, a global leader in digital media and convergence technologies, today held a widely anticipated media event, launching the 2011 Samsung SMART TV lineup that is set to redefine the home entertainment experience. The event, which took place at the Sheraton, Amman, gave the media the chance to interact with the products and familiarize themselves with the immersive experience they offer.
Samsung Smart TVs line-up combines elegant design with a wide range of smart features that offers viewers the most out of their entertainment experience. Combining smart content and smart experience, Samsung SMART TVs offer an immersive viewing experience with its minimal aesthetics and 3D impact, as well as a new world of web-connected TV entertainment and allows users to easily search for movies, TV shows, browse the web, explore Samsung Apps, chat with friends and much more.
Samsung’s “Smart Hub” is the interface to all Samsung’s Smart features, offering a simple menu system that is easy to connect, discover and enjoy a wide range of content. Users can also easily search for movies, shows and videos via online services and across connected devices, browse the Web from their TV and access a wide variety of applications from Samsung Apps, the world’s first HDTV-based apps store. The smart features that constitute the Smart Hub include Samsung Apps, AllShare, Search All, Social TV, Web Browser, and Second TV.
From a design perspective, Samsung's new “ONE Design” 5 mm ultra-slim bezel on premium LED TV models impacts the viewing experience by liberating 3D pictures from the TV set.
In addition, Samsung has launched a Total 3D Solution, which takes consumers even deeper into theimmersive 3D experience. Total 3D Solution includes a groundbreaking 3D Audio technology that simulates the height and depth of the audio track by distinguishing between foreground and background sounds to create an immersive experience. Complementing the stylish elements in any home, Samsung Total 3D also includes the world’s slimmest 3D Blu-ray player; the BD-D7500, that comprises smart features and epitomize Samsung’s 3S concept design philosophy—symmetric, slim and slot-in.
Adding to the experience, Total 3D Solution brings the company’s Silhouette -designed 3D active glasses, which are now the world’s lightest 3D active glasses at merely 28 gm and greater comfort thanks to the new placement of printed circuits and batteries behind each ear. A stylish new wireless charger which charges up to four pairs of active 3D glasses through an elegant, glossy black cylinder further complements Samsung’s Total 3D Solution.
Samsung’s new 3D glasses use Bluetooth instead of infrared signals to sync with the 3D TV, meaning the glasses do not need to have line-of-sight with the TV set.
“Samsung continues to blend technology and art to take TV design one step further and the Smart TVs range offer the most exciting home entertainment experiences we have ever created. We have developed smart new features and applications based on our “Smarter Life” concept and combined those with innovative design. Samsung’s Smart TVs offer the ultimate viewing experience and will redefine the way users experience home entertainment,” said Sangsuk Roh, President of Samsung Electronics Levant.
The Samsung Smart TV line-up includes a range of LED, LCD and PDP TVs in order to provide a minimalistic, more immersive viewing experience. The new series also has all the features of Samsung’s Social Hub that allow users to access all types of online content from one location thereby making it easier for viewers to engage their passions by accessing Web-delivered content on their TV screens.
Samsung’s SMART PDP TV range delivers the best viewing experience in 2D and 3D coupled with breath-taking picture quality, advanced connectivity options and superior audio-visual technologies. The range also offers Samsung’s breakthrough Plasma+1 design, which features a new narrow bezel that adds one inch of viewable screen size for a greater viewing area without increasing the outside dimensions of the set which is now available in 43”, 51”, 59” and 64”.
Adel Yassin, CEO of Yassin Group Electronics, said: “We are so pleased to be partnering with Samsung a global leader in digital media and convergence technologies. With this partnership, we will take allmeasures to supply the Jordanian market with all the latest technologies to allow the market to be in line with the rest of the world.” He also added, “We hope that the availability of the Smart TV will satisfy the Jordanian consumer and introduce a new form of entertainment at home that combines fun and relaxation all in one place."