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Marketing analytics: The low-down on Return On Investment (ROI)

the rules you do in everyday business to the online world, says Alan Devereux, Communication Officer, ... Alan Devereux   Perhaps you don’t have a Website or don’t understand Google Analytics (perhaps ... do in everyday business to the online world, says Alan Devereux, Communication Officer, British ...

26/02/2012 - 18:55 - comment 0

Social media offers opportunities that traditional platforms don’t

(ROI), that is simple to measure, despite businessmen claiming the contrary, says Alan Devereux ... that is simple to measure, despite businessmen claiming the contrary, says Alan Devereux, Communications Officer ... and how that can be measured. However, Devereux , who was speaking at the first day of Digital Media Forum ...

26/01/2012 - 09:46 - comment 0

Social media offers opportunities that traditional platforms don’t: British Business Group

the contrary, says Alan Devereux, Communications Officer at the British Business Group, Dubai & Northern ... whether it provides real ROI and how that can be measured. However, Devereux , who was speaking ... Devereux said. “The tools you can do this with are very simple, like Google Analytics – we all know ...

26/01/2012 - 08:34 - comment 0

Social media can be a crucial tool in the new print media business models

Asia Editions) in the region, Neil crossed swords with Alan Devereux, Communications Officer ... strategy”, he added. Supporting the motion, Alan Devereux pointed out that social media offers “instant ... the Managing Director of Performance Development Services. Despite Alan’s thought-provoking statistics ...

Press Release - 22/06/2011 - 14:00 - comment 0

Is it time for workers to switch off ?

ourselves to blame, says expert Social media consultant Alan Devereux is used to being plugged in - ... and text messages up until midnight - and people would expect a response,” says Devereux - who now runs his ... allow people to rest, they are not energised when the week starts again,” Devereux warns. ...

30/10/2012 - 10:54 - comment 0