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GCC retailers must invest in customer's 'emotions' to succeed

towards creating emotional currency, which in turn translates into valuable financial currency,” said Bob Gappa, Founder and CEO of Management 2000.Recent studies and academia concur that for customer-centricity ...

25/11/2013 - 20:58 - comment 0

Arab Thought Foundation's strategy to create 80 million jobs in the Middle East

models such as franchising and outsourcing to contribute to job creation process was also discussed. Bob Gappa, CFE, founder and CEO, Management2000, a US-based franchise consulting company, said franchising ... form of job creation is franchising because it takes away the learning curve,” said Gappa. Raneem ...

07/12/2013 - 21:51 - comment 0