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Gulf consumers want to be rewarded for their loyalty and yes, they totally deserve it

programme, but sheds new light on what consumers expect for their loyalty,” said Dion Maritz, general manager ...

30/12/2013 - 17:27 - comment 0

No such thing as loyalty? Global loyalty leaders ICLP release controversial white paper

tool ‘Net Promoter® Score’ (NPS) to create a value measure for true ‘loyalty’. Dion Maritz ...

16/05/2010 - 16:39 - comment 0