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Marketing enters a behavioral age

and sensory measurements have found their way into marketing literature. Steven Levitt’s Freakonomics and Malcolm Gladwell pioneered bringing behavioural economics into the marketing space. It was a way ...

29/09/2011 - 08:18 - comment 0

Marketing enters a behavioural age

Steven Levitt’s Freakonomics and Malcolm Gladwell pioneered bringing behavioural economics ...

29/09/2011 - 06:59 - comment 0