Zed Ayesh: "5 percent of SMEs in the UAE are utilizing Social Media as a marketing tool to boost business"
Less than 5 percent of small and medium businesses in the UAE are utilizing social media regularly as a marketing tool, according to Zed Ayesh, Managing Director of Flagship Consultancy.
Speaking at the 13th TECOM SME Builder workshop, Ayesh called on the Small and Medium Businesses in the UAE to start looking more seriously and sustainably at social media for boosting their sales.
Ayesh added: “Marketing through social media allows small and medium businesses to communicate, educate and share information directly with their current and prospective customers.”
Ayesh said that it is time for SMEs to start building communities on the web which would help them boost their profit and efficiencies in the long run.
Social media collaboration tools like review sites, video sharing sites, blogs, wikis and more allow users to collaborate and potentially serve as an endorser for small businesses. Social media works as a marketing tool because people are more likely to trust peers rather than companies.
Ayesh added: “Social media can be used to build business contacts with those who are more likely to buy a service or a product, but in the UAE the potential has not been tapped.”
He added: “Engaging customers through social media holds the key to retain them and prevent churn in an organisation regardless of its size. However, any SME should make sure it doesn’t cut the conversation half way because social media is like chatting with someone so it is important to keep the conversation going and end it in a mutually satisfying way.”
The event was organised by Dubai Knowledge Village (DKV), the region's premier destination for human resources management and a member of TECOM Investments’ Education Cluster.
Flagship has supported the TECOM SME Builder initiative as its marketing expert since its early editions.
Ayesh added: “Flagship Consultancy is pleased to support Tecom SME Builder. In this one-day workshop, we have been able to guide owners of small and medium enterprises to enhance their marketing skills by highlighting latest international techniques as well as tailoring global practices for the local market that is becoming very competitive and results driven.”
The TECOM SME Builder provided an ideal environment for owners of small and medium enterprises to upgrade their business management skills and establish greater synergy within their respective entrepreneurial segments.
The event was organised with the expert involvement of TECOM Investments' business partners including Flagship Consultancy.
It has provided an open forum for industry experts and executives from diverse companies to come together and gain new insights. The initiatives are part of Dubai Knowledge Village's commitment to developing the human capital base of the UAE and the region by promoting best practices.