Adidas apologizes for Boston Marathon 'survival' email

Adidas apologizes for Boston Marathon 'survival' email
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Published April 19th, 2017 - 18:50 GMT via SyndiGate.info

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FRAMINGHAM, MA - APRIL 17: Spectators give high fives to a disabled runner as he makes his way past the 6 mile mark of the Boston Marathon on April 17, 2017 in Framingham, Massachusetts. (Kayana Szymczak/Getty Images)
Kayana Szymczak / GETTY IMAGES NORTH AMERICA / AFP
FRAMINGHAM, MA - APRIL 17: Spectators give high fives to a disabled runner as he makes his way past the 6 mile mark of the Boston Marathon on April 17, 2017 in Framingham, Massachusetts. (Kayana Szymczak/Getty Images) Kayana Szymczak / GETTY IMAGES NORTH AMERICA / AFP

Sporting apparel manufacturer Adidas apologized Tuesday after it sent customers an email congratulating them for "surviving" the Boston Marathon.

The email's subject line read "Congrats, you survived the Boston Marthon," the Boston Post reported, which some recipients regarded as insensitive following the 2013 attack on the race.

Three people were killed and more than 260 others were injured when two bombs exploded near the finishing line four years ago.

"We are incredibly sorry," the company later wrote on Twitter.

"Clearly, there was no thought given to the insensitive subject line we sent Tuesday."

© 2017 dpa GmbH

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