Qatar Airways, FC Barcelona take partnership to the skies

Qatar Airways, FC Barcelona take partnership to the skies
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Published February 20th, 2014 - 16:39 GMT via SyndiGate.info

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Qatar Airways, FCB take partnership to new heights
Qatar Airways, FCB take partnership to new heights

Qatar Airways and FC Barcelona are taking their partnership to the skies as the airline introduces FC Barcelona’s livery for the first time on a Boeing 777.

The aircraft, which features the distinctive ‘Barça’ scarlet and blue, or ‘Blaugrana’ as it is known in Catalan, arrived from Bangkok this week to the Doha International Airport.

Building on the concept of ‘a team that unites the world’, which was first introduced in the popular TV spot created to support the partnership, the design incorporates the colourful Barça flag draped across the fuselage of a Boeing 777.

The aircraft was sent to Dublin, Ireland, where it took a team one week to hand paint the custom-made design onto the aircraft. Using an airbrush the team produced a shading effect to help create the illusion of the Barça flag moving as the aircraft takes to the skies. Additional stencilling was used for the text as well as the football club’s crest which sits on the fuselage of the aircraft.

Qatar Airways first revealed renderings of this aircraft’s tailor-made design in Barcelona last March.

The introduction of the FCB livery, alongside the Qatar Airways Oryx logo, further cements the airline’s commitment to the partnership, as well as their loyalty as Barça fans. Qatar Airways and FCB have been fostering a successful partnership since it officially commenced in July 2013.

“Our commitment to Barca goes beyond having our name on the team jerseys. We are truly fans of the team and genuinely believe that together we are a team that unites the world’,” said Qatar Airways CEO Akbar al-Baker.

“We are very proud to showcase the FCB livery alongside the Qatar Airways Oryx on our aircraft. It is just one more way that we are able to demonstrate the strong partnership between our two organisations.”

In the nearly eight months since the partnership has been in effect, the airline has launched a hugely successful partnership campaign including the ‘Land of FCB TV’ commercial that has garnered more than 8mn views from fans all over the world; officially sponsored the FCB Asia Tour, and introduced unique tour and match packages for fans looking to visit Barcelona through Qatar Airways Holidays division.

In addition to the new livery, Qatar Airways recently unveiled branding at the team’s Camp Nou stadium.

The Boeing 777 featuring the livery will be flown to a number of destinations throughout the airline’s global network, including North America, Europe and Asia.

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© Gulf Times Newspaper 2014

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