Chevrolet launches marketing campaign for Man Utd's new kit
Following the launch of the 2014-15 Chevrolet Manchester United home kit on Monday, fans are now invited to upload photos of themselves wearing a digital version of the new shirt and share it via their social channels.
Putting fans at the centre of the brand’s debut on the shirt via a unique digital experience is part of Chevrolet’s “What Do You #PlayFor?” global campaign to bring football fans closer to the sport and help them celebrate their passion.
“Manchester United has more than 659 million supporters around the world, and we want them to know that we march side by side with them,” said Tim Mahoney, chief marketing officer of Global Chevrolet. “We wanted to celebrate this new shirt with Manchester United supporters in an historic way because they deserve to be part of this important moment in club history.”
To celebrate the kick-off of its seven-year Manchester United shirt sponsorship, Chevrolet released an enhanced version of its video at www.chevroletfc.com that pays homage to the history of iconic Manchester United shirts, dating to the club’s inception in 1878.
The video, which features Manchester United fans throughout history marching through the streets of Manchester with current players and legends singing the “Glory, Glory Man Utd” anthem, ends with player Wayne Rooney declaring: “This shirt belongs to you; always has, always will,” as he and team-mates Robin van Persie, David De Gea, Adnan Januzaj and Juan Mata reveal the new Chevrolet-branded home shirt.
Manchester United’s group managing director, Richard Arnold, said: “The club’s traditions and heritage are extremely important to our players, team management and 659 million followers worldwide. As we look to our future in the new shirts, we are delighted that Chevrolet has been so committed to honouring everything that is so important to our club.”
Nine Manchester United legends also appear in the video: Sir Bobby Charlton, Alex Stepney, Denis Law, Lou Macari, Arthur Albiston, Norman Whiteside, Clayton Blackmore, Denis Irwin and Gary Pallister.
Celebrating its debut on the new shirt is one of several upcoming events highlighting Chevrolet’s partnership with Manchester United. On July 23, Manchester United will play their first match in the new Chevrolet-branded shirt against LA Galaxy at the Rose Bowl in Pasadena, California, in the Chevrolet Cup.
Chevrolet also will serve as the presenting sponsor of Manchester United’s August 2 match versus Real Madrid at Michigan Stadium in Ann Arbor, Michigan.
Chevrolet has plans for a memorable fan moment at Manchester United’s 2014-15 opening Premier League match on the weekend of August 16/17 against Swansea City.