Man Utd confirm 10-year Adidas deal
Manchester United and Adidas have agreed a 10-year sponsorship deal worth upwards of €940 million, the Premier League club have confirmed.
As exclusively revealed by Goal, the German sports manufacturer emerged as the frontrunner to replace former sponsors Nike in April and have now clinched a world-record deal.
A statement read: "Manchester United plc (NYSE:MANU) has reached a 10-year agreement with adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of €940m, subject to certain adjustments, beginning with the 2015-2016 campaign.
"For the 2014-2015 season, Nike will continue in its role of technical sponsor and trademark licensee."
It represents a world record for any sportswear deal in any sport and dwarfs the fee paid by the same company to sponsor Chelsea's kit by €57m per season.
United's new Nike kit, their last under the current arrangement, was revealed earlier in July