During the press conference
At a press event held at the Four Seasons Hotel in Riyadh, STC launched its multimedia services and Fiber to the Home service (FTTH) in the Kingdom and at the same time launched new sports packages using Invision, the interactive television service from STC.
STC also launched VERVE, the commercial name for its FTTH service, and introduced two new internet speeds of 40 and 100 mb for the first time in the Kingdom. The event was hosted by Eng Saud Al Daweesh, STC Group CEO, and attended by key representatives from various media.
The press conference commenced with a visual presentation of the newly launched services and a detailed explanation including features, benefits, and method of subscription. The presentation also highlighted both Verve and Invision services, both of which will contribute to making a complete transformation in people’s homes by providing real internet with very high speeds, allowing all members of the family to enjoy applications such as interactive online games, video conferencing, e-learning, medical services and shopping as well as a wide array of other key benefits.
Eng. Al Daweesh highlighted the Company’s great efforts in availing high speed internet services to its customers, truly reflecting STC’s commitment to offering real and integrated internet services in the Kingdom. He went on to state that in 2010 STC underwent a quantum leap in both quality and expansion of broadband services in the Kingdom, being the first in the Middle East and North Africa to launch the 100 mb package using the FTTH service. This service links customers’ homes with the modern and highly advanced FTTH network at very high speeds and at the same time offers high quality and efficient internet services which are the best in the world.
The CEO of STC also said that the Company has been highly successful in implementing a series of plans to develop broadband services bringing them within reach if all customers in the Kingdom at very affordable prices.
Eng Al Daweesh explained that VERVE is the first of its kind in the Kingdom and will revolutionize broadband services, opening up new opportunities for customers using the internet on a wider scale including all broadband applications. These internet services are the best in terms of quality and efficiency and enable customers to experience real and safe internet functions including browsing, data transfer and uploading using current and future applications at very high speed, making this new technology the customers’ first choice in the future.
He went on to state that launching VERVE is in line with the Company’s keen interest to provide modern and integrated services, especially in broadband, which are geared towards meeting customer expectations and achieving a high standard of customer satisfaction. VERVE is presented in two packages: the 100 mb and the 40 mb, both at affordable prices.
He also emphasized that STC’s success in launching the new Fiber to the Home service is a key milestone for internet services in the Kingdom, reinforcing STC’s pioneering role in broadband in Saudi Arabia. Eng. Al Daweesh reaffirmed the Company’s continuous quest to availing its financial, human and technical resources to provide the best and most comprehensive services for the community and to contribute to propelling the Saudi economy forward.
He continued by pointing out that Fiber to the Home is the new generation of broadband services and will open new vistas for customers in terms of internet usage in various fields, providing features and benefits that allow them to enjoy content, multi-play, IPTV and other services.
Eng Saud Al Daweesh also stated that the new Invision IPTV represents another quantum leap in telecommunications in the Kingdom, enabling customers to experience television, telecommunications and internet all in a new and modern approach that will drastically change television viewing in the Saudi home.
He said that the launch of Invision is a prime example of STC’s robust and modern infrastructure that is built on modern technologies and matches the most advanced in the world.
Eng. Al Daweesh added that the sports packages (Invision Basic, Invision Naqaa) come as part of the Company’s care for its customers in general as well as special interest groups such as sports enthusiasts and announced that STC plans to launch more channels and choices that will provide a variety of programs including the most famous sports championships, both local and international, with unmatched viewing quality.
Eng. Saud Al Daweesh also announced that a formal agreement has been signed with Al Jazeera Sports Television, combining Al Jazeera Sports Channels to the Invision packages, adding that Al Jazeera Sports was selected due to its leadership as one of the highest viewed channels in the Arab world.
He concluded by saying that STC is working diligently to continuously enhance Invision services by providing its customers’ with enriched content and innovative services such as buying and receiving goods without having to leave home and receiving You Tube directly on their television screen.