Masood Al Awar, CEO of Tasweek
TASWEEK Real Estate Development and Marketing, an advisor and solutions provider serving the property markets, intends to further strengthen its commitment to build up its quality real estate portfolio with Malaysian partner The Haven Company which recently won the coveted B.I.D. International Arch of Europe Award in Frankfurt, Germany. TASWEEK will be marketing The Haven’s flagship RM 230 (AED 269) million The Haven Lakeside Residences condominium – the tallest and most luxurious property development in Malaysia’s Perak state – throughout the Middle East as part of efforts to increase the global visibility of prime Malaysian real estate.
Best Western International Inc, one of the world's largest hotel chains, has also been appointed to provide professional services to market and lease out the residential project. This marks the Arizona, USA-based group’s first foray into luxury residential eco-resorts in Malaysia and is the first partnership of its kind in Southeast Asia.
“Owners can coordinate with us on whether they want to stay or to lease out their units, it’s their choice. Best Western will manage the public areas of the project and also have a hand in its design and facilities. We want the Haven to meet our minimum five-star rating requirement for the hospitality properties we engage in,” explained Jonathan Badman, Director of Sales and Marketing – Malayis, Best Western International Inc.
The Haven Lakeside Residences is located in Ipoh, the capital city of Perak. Lying on the fringes of Malaysia’s virgin forest and overlooking a lake, the 497-unit complex has emerged as one of the most sought-after developments in Asia. A 14-storey-high, 280-million-year-old pre-Jurassic lime rock near the lake serves as the development’s iconic landmark. Project completion is scheduled for 2013.
“As the tallest and most luxurious condo-hotel in Perak and a symbol of harmony between property development and environmental conservation, The Haven reflects TASWEEK’s focus on unique high-quality developments that complement our commitment to excellence and customer satisfaction. This partnership has also significantly enhanced our ability to effectively introduce and promote one of the world’s top quality properties to the Middle East,” said Masood Al Awar, CEO, TASWEEK Real Estate Development and Marketing.
Building on over 20 years of innovation and leadership in the MENA property sector, TASWEEK Real Estate Development and Marketing offers a one-stop-shop for all real estate needs. Its services cover Purchase and Sale of Strategic Assets; Asset Management; Joint Ventures and Strategic Alliances; and Marketing Consultancy. TASWEEK has achieved significant success since commencing commercial activities in 2009 through its focus on its two core competencies of networking and know-how.