Samsung Electronics, a global leader in the consumer electronics industry,today announced thatthe UAE is leading the SMART TV market in the Gulf with 40 percent market share. Since its global launch, the Gulf regioncontributed to 7 percent of the total global SMART TV sales.
Mr. Justin Shaw, General Manager of AV division, Samsung Gulf Electronics said that consumers in the UAE are tech-savvy and benefit from a high quality IT infrastructure. “Since the launch of Samsung’s Smart TVs in the UAE, sales have increased almost 4 percent every month. We have recognized several factors that have created demand for SMART TVs in the UAE; including advanced technology infrastructure and a rise of tech-savvy consumers.”
According to industry reports, the UAE has the fastest broadband service of all Middle Eastern countries. The average Internet connection in the UAE is around 3.92 megabits per second, more than double the rate of most countries in the region. A rate of 2 megabits per second is enough to carry VHS-standard video streams. For UAE consumers, this means having the ability to discover a new world of web connected TV entertainment that will allow them to easily stream a full HD 3D movie online, browse the web, explore apps, chat real time and find several other types of new interactive TV content. The UAE also has the highest internet usage amongst the Gulf; with 69 percent of the population have internet access.
The sharp increase in social media usage hasalso prompted consumers to purchase TVs that gather and display their online and traditional media entertainment favorites. Consumers have recognized the efficiency that SMART TVs provide; which in return, increased demand and developed a need for digital convergent TVs.As a result, Samsung’sSMART TV line-up provides the perfect combination of smart content and smart experience that offers viewers a wholesome, world-class entertainment as well as a new world of web-connected TV experience. The TV boasts the flagship ‘Smart Hub’ interface that providesan easy access to a host of intelligent features within. The smart features that constitute the ‘Smart Hub’ include:AllShare, Full Web browser, Search All, Samsung Apps, Second TV, 3D VoD,Social TVand Skype.