Sudhir Kumar Shetty, COO of Global Operations at UAE Exchange, receiving the Superbrand award
When quality becomes a way of life, winning becomes a habit. UAE Exchange, the leading global remittance and foreign exchange brand, is a standing testimony to this fact, for it has been awarded the Superbrands status for the third consecutive time.
Known globally as the “Oscars of Branding”, Superbrands status is considered to be a stamp of quality and innovation. It is awarded based on market dominance, longevity, customer loyalty and other related criteria. UAE Exchange, which stood up to these standards yet again, was chosen as one of the most preferred and strongest brands in the UAE during 2009 and 2010 too.
Speaking on the occasion, Mr. Y. Sudhir Kumar Shetty, COO – Global Operations, UAE Exchange, said, “UAE Exchange, in its over 30 years of successful operations, has always endeavoured to deliver the best in quality to our customers. We left no stone unturned to bring quality systems and processes to provide excellent service to our customers and bolster their trust. This penchant for excellence has earned us this special status for the third time in a row. We are thankful to our customers, who inspire us to achieve excellence, every time.”
The remittance major’s thirst for quality has earned appreciation from various quarters including the Banker Middle East Product Award, Dubai Service Excellence Scheme Award (DSES), Dubai Quality Award, Sheikh Khalifa Excellence Award, Dubai Human Development Appreciation, Mohammed bin Rashid Al Maktoum Business Award, Superbrands status in 2009 & 2010 and more.
The largest globally networked exchange house in the world has more than 520 direct offices spanning over 24 countries across five continents. The strong correspondent banking relationship with over 150 global banks further adds to its strength to reach out to over 3.5 million customers with the best service.
The elite ceremony held at Intercontinental Hotel, Festival City, Dubai, was attended by various eminent personalities, dignitaries, senior officials of UAE Exchange, special invitees and the Media.