Gaby Bechara Chamat, Venture Communications CEO
Venture Communications, a Dubai based full-fledged communications agency has stepped in to embrace social media platforms on Facebook, twitter, LinkedIn, YouTube and blogs.
Recent studies have shown that 69% of companies located in the gulf link their success to social media marketing activities; and 50% of companies in the gulf region were able to attract new clients through social media marketing activities.
Venture Communications aims to get closer to its clients’ and the society as well and change the perception of communications as being out-of-touch with modern needs and methods.
Speaking of the decision to take this important step, Venture Communications Chief Executive Officer, Gaby Bechara Chamat said: "Social media marketing is the new 'in' thing and definitely here to stay. Social networking sites are no longer just a luxury, but have become a key demand for companies. Promoting your business using these sites is a very attractive business proposition since they offer a huge amount of steady traffic every day. Recent studies have shown that the Facebook site alone will have more than 7 million users in the GCC region”.
Chamat also pointed out that 32% of gulf based companies allocate about 20% of their marketing budget for social media marketing activities.
The agency aims through joining the social media platform to connect, interact with existing clients and attract potential customers, also to inform and promote new services and achievements and finally to share market intelligence.
Venture Communications has offices in the Middle East and affiliates in France, United Kingdom, Switzerland and other European countries.