Kuwait Telecommunications Company VIVA, held a press conference at the 360 Mall on Thursday, July 28 2011, announcing its official five season sponsorship agreement with the 2011 Premier League Champions, Manchester United Football Club, bringing local Red Devil fans closer to Old Trafford. Manchester United recently broke the record in terms of Premier League trophies by securing their nineteenth title, making them the most successful football club ever in the history of English football.
Announcing the sponsorship, VIVA Kuwait CEO Salman Al-Badran stated “VIVA is honoured to embark on this historic partnership with Manchester United, and very excited to kick-off the 2011-2012 season with an entertaining agenda full of promotions, activities and surprises for VIVA customers, football fans, and most importantly, Manchester United fans.”
Referring to the surprises, Al-Badran hinted that “customers and fans can expect VIVA to provide subscribers with a number of opportunities to win unique experiences during the coming season, including all-inclusive trips to great games at Old Trafford.” ”We will be launching a variety of new promotions and products and services, as well as offer gifts, host entertaining games, initiate interactive competitions, and set up mall activities to provide our customers with chances to watch the Red Devils on their home turf.” Al-Badran said.
Nick Humphreys, Relationship Director at Manchester United, added “The mobile phone industry sits on the cutting edge of technological development. VIVA has some truly innovative ideas for communication with the fans of the club which will provide an exclusive collection of Manchester United-related content directly to VIVA subscribers.”
During the press conference, audience, the local press, social media, television stations and selected customers were happily surprised when VIVA CEO Salman Al-Badran and Manchester United Club Ambassador and former player Bryan Robson kicked-off the first “Go To Manchester” opportunity and presented two lucky winners with tickets to the season’s first home game at the Theatre of Dreams.
Mr. Robson, a true Manchester United legend, concluded “There is no doubt about the passion for football in the Middle East. It is wonderful to see the club take advantage of these partnerships to communicate with fans in Kuwait and the world and bring them closer to Old Trafford stadium”.
VIVA and Manchester United have managed to engage in a great start to a promising and successful, five season sponsorship.