Volkswagen Middle East has begun rolling out its new Service Excellence initiative, which aims to deliver customers maximum value for money when buying a new Volkswagen and offering an inclusive 5 year Volkswagen warranty, a 45,000km or 3 year free service contract and 3 year 24/7 roadside assistance, along with other benefits*.
“We are committed to delivering automotive excellence to our customers,” said Stefan Timmermann, Sales Director Volkswagen Middle East. “Our 2011 strategy reflects that commitment. The Service Excellence is a comprehensive service concept that will deliver the best customer experience and put the customers at the core of what we offer.”
The package has already been rolled out in GCC countries and is continuing to do so throughout Volkswagen showrooms in the rest of the region.
“We had the customers in mind when we decided to launch this initiative,” commented Andreas Boethfuehr, After Sales Director Volkswagen Middle East. “We recognize that owning a car is a long term commitment and investment, so we are offering our customers the peace of mind that comes with knowing their asset will be taken care of long after the purchase. Listening to our customers tells us they require both minimum cost of ownership and a high re-sale value, we are convinced that this package delivers just that.”
“It’s all about the driving experience. We want our customers to enjoy an uninterrupted driving pleasure with Volkswagen and focus on what truly matters, the drive” concluded Andreas.