ZAFCO booth at Automechanika Middle East 2011
In a resounding success for ZAFCO, a leading global distributor of automotive tyres, batteries and lubricants, the company received the highest number of visitors at the automotive exhibition, Automechanika Middle East 2011, held in Dubai from 7 – 9 June.
Automechanika is the leading international trade fair for the automotive industry, which saw more than 11,000 exhibitors and over 17,000 trade visitors from over 120 countries visit the Middle East edition this year. ZAFCO was awarded for receiving the highest number of visitors who registered online through the ZAFCO e-invitation, highlighting the company’s proactive approach towards positioning itself as a key player in the market.
Gopiraj KV, CEO of ZAFCO, commented, “We were thrilled to have met with all of the participants, and even more pleased to have been recognised as a brand that customers actively seek out. Having the highest number of visitors at the exhibition is indicative of the interest that we are generating through a solid reputation that continues to attract a respectable and loyal fan base around the globe.”
At the trade show, ZAFCO exhibited DOUBLE COIN, a renowned brand in the global transport sector for developing quality truck tyres that offer excellent value for money, and ZEETEX, ZAFCO’s own revolutionary brand of tyres, batteries and lubricants that encompasses over 600 differentiated items for the automotive industry.
Gopiraj added, “As one of the largest importers, exporters and distributors of automotive tyres in the world, it is important that we continue to introduce our product line at such well received exhibitions. This not only opens the dialogue for new developments, but also propels ZAFCO as one of the key players in the automotive industry for our experience, expertise, industry know-how and international best practices in all of our endeavours.”
Following the monumental success of ZAFCO’s participation in Tyrexpo Asia in Singapore in March 2011, where the company won the Gold award, and the Automechanika Middle East, ZAFCO has announced plans to participate in Tyrexpo India 2011 to be held in Chennai, from 5th – 7th July, as part of expansion plans into India.