Acxiom MENA sponsors Saudi poet’s book launch in Beirut

Press release

Published December 26th, 2010 - 04:04 GMT

From L-R: Poet Ibrahim Aljuraifani, Minister Dr. Adnan Hussein and Saudi Ambassador Ali Asiri

Axciom MENA, the regional arm of the world's leading marketing technology and services Company, has sponsored a book launch event held for Saudi poet and writer Ibrahim Al Juraifani in Beirut, Lebanon.

The event which took place on Tuesday 30 November 2010 at the Beirut Bristol Hotel included signing copies of 'Loves Roses', Al Juraifani's new book and an accompanying art exhibition. The event was inaugurated by the Minister of State for the Presidency of the Republic of Lebanon Dr. Adnan Al Sayed Hussain and the Saudi Ambassador in Lebanon Mr. Ali Bin Awad Al Assiry.

The book launch was attended by a large number of politicians, diplomats, leading business executives, intellectuals, journalists and socialites.

For his part, Mr Yousif Hamidaddin, CEO of Acxiom MENA – the event's exclusive sponsor, commented by saying that "supporting exceptional talent in the region that we seek to serve and develop is both a great honor and a key responsibility".

"At Acxiom MENA we are all about creativity and inspiration and we make it a point to be present at such events", added Mr. Hamidaddin.

Acxiom MENA provides database management services, market strategy & planning, campaign development (tracking & measurement), digital marketing, call centre & fulfillment for a number of the biggest and most innovative business in the region.

The event was also attended by Acxiom MENA Business Development team - Mr. Ahmed Al-Shargawi and Mr. Maher Al Badawi.

Background Information

Acxiom

Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. We believe data is the key to creating meaningful interactions at scale between consumers and the brands they love.