ADIHEX 2010 Expands Exhibitor’s Space

Press release
Published December 26th, 2010 - 04:13 GMT

The Emirates Falconer's Club (EFC) announced today the expansion of the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX), by adding a new hall in respond to the high demands from global brands to participate.

ADIHEX 2010 takes place from September 22-25 and is being held under the patronage of HH Sheikh Hamdan bin Zayed Al Nahyan, Ruler's representative in Al Gharbia (the Western Region) of Abu Dhabi, the Chairman of the Emirates Falconers Club (EFC), with support from Abu Dhabi Authority for Culture and Heritage and the Organization of the Emirates Falconers Club.

The event, which will occupy nearly 40,000 square meters of space at Abu Dhabi National Exhibition Centre, the venue for ADIHEX 2010, is the largest edition of the event, in terms of space, since it was launched in 2003. Over 100,000 visitors across all age groups and nationalities are expected to visit the exhibition.

"The exhibition's popularity and huge loyal customer base (both regional and international) is a testament to UAE's commitment to cherishing longstanding traditions – making ADIHEX the ideal platform to showcase their latest equipment and gear." said Abdullah Al Qubaisi, Event Director of ADIHEX and Director of Communications at Abu Dhabi Authority for Culture and Heritage (ADACH). "The steady growth of ADIHEX is reflected in the sales figures and the bulk of key players in the industry returning with bigger exhibition stands , have reported an increase in their sales exceeding 50 per cent at last year's edition alone, according to an independent survey carried out by a consultancy services company".

"Over 75 percent of exhibitors from the 2009 edition have rebooked for this year's event emphasizing the great networking opportunity and unique commercial leads offered by ADIHEX, regionally and internationally," said Al Qubaisi.

ADIHEX 2010, which spanning OR resides over eight halls of the Abu Dhabi National Exhibition Centre, will bring over 500 leading global brands from over 30 countries across hunting, safari, weaponry, falconry, equestrian and outdoor sporting categories.

These include Sweden-based VO Gun & Rifle Maker, the company that produces some of the world's most exclusive handmade rifles for hunting and collection. VO Gun, which has been an exhibitor at ADIHEX since 2003, will showcase its limited edition of high end weaponry specifically designed for ADIHEX 2010. At last year's edition of ADIHEX, VO Guns recorded rifle sales of over AED 3 million over 4 days.

Also present at ADHIHEX 2010, will be SSE, the exclusive regional distributor for Polaris, the world's largest manufacturer of all terrain vehicles, rangers, and specialized sporting equipment, which will be returning to ADIHEX for the fourth successive year. Also returning for the third consecutive year will be The Falcon Centre, renowned falcon breeders, who have doubled their exhibition space from last year.

International weaponry distributor, MP3, another loyal exhibitor at ADIHEX, will occupy the largest exhibition space in the weaponry arena, while International Golden Group (IGG), a leading defence product and system supplier in the UAE, which closed deals in excess of AED 200 million at ADIHEX 2009, will be among key exhibitors returning at ADIHEX 2010.

"We have participated at every edition of ADIHEX since 2005, and have consistently expanded our presence at the high profile event, which because it is the only event of its kind catering for connoisseurs of hunting and weaponry," said Khamis Hamarain the Managing Director of MP3 international.

"In keeping with the exquisite and unique profile of the show, this year we will be displaying 10 masterpieces, including LIWA, our latest innovation in hi-tech rifles category" he added.

This year, visitors will find CARACAL International Co., RUAG and MERKEL companies all in one pavilion with MP3 offering wide range weaponry for hunting enthusiasts.

"ADIHEX has and continues to be our preferred platform to showcase our latest products and services, both within the region and internationally," said Jamal Nasser, Development Manager for Emirates Falcon Security, another major exhibitor that has consistently participated in ADIHEX. "As a leading organization providing strategic consulting on creation and implementation of security and personal concepts, we find ADIHEX the ideal platform to demonstrate our knowledge and product suite to our clients."

Additionally, the Sheikh Mansoor bin Zayed Al Nahyan Global Flat Racing Festival in association with ADACH, International Federation of Arabian Horse Racing Authorities and Emirates Arabian Horse Society will stage the first-ever World Arabian Horse Racing Conference in Abu Dhabi from September 23-25, alongside ADIHEX 2010.

The three-day event being organized in partnership with the Abu Dhabi Sports Council, will bring together hundreds of experts, researchers and breeders involved with purebred Arabian horse racing from over 20 countries.

The event is co-sponsored by leading corporate organizations including Abu-Dhabi Sports Council, Invest AD, HSBC, Bonyan, Wathba Stud Farm and Areej Al Ameerat. 

Background Information

Abu Dhabi International Hunting and Equestrian Exhibition

ADIHEX is organised by the Emirates Falconers' Club, a non-profit public organisation that is established to raise awareness of the value of falconry as an art and cultural heritage. 

Established in 2001, under the guidance and patronage of the late Sheikh Zayed bin Sultan Al Nahyan, EFC brings together local and international falconers to educate and promote concerted efforts towards the protection and development of the UAE's inherent heritage of falconry, related sustainable and environmental practices and ethics through organising world-class events and supporting various educational and environmental initiatives.


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