Al-Futtaim Panatech instrumental in Panasonic launching UAE shopping portal, ePlus

Press release
Published July 7th, 2011 - 06:23 GMT

Al-Futtaim Panatech, exclusive distributors for Panasonic in the UAE were instrumental in the recent launch of the Japanese manufacturer’s online shopping portal in the country, the first consumer electronics companyto do so.

The tremendous response from enthusiastic consumers to this portal can be gauged by the fact that in the very first week of its launch it attracted nearly 100,000 visitors who made the most of some great deals on Panasonic’s well known audio and television products.

With the launch of ePlus UAE consumers can now shop for the Japanese manufacture’s products from the comfort of their homes and offices.

“I must thank Al-Futtaim Panatech for helping make the launch of ePlus possible,” said Seiji Koyanagi, Managing Director of Panasonic Marketing Middle East.

“Online shopping is growing in the UAE and as a customer-centric organisation, Panasonic aims to provide our customers unmatched convenience of shopping from anywhere anytime. As the UAE grows in leaps and bounds with communities springing up in almost every conceivable location, this online portal provides customers the opportunity to shop online for Panasonic products from the comforts of their home or office. By shopping online, customers also contributes significantly to the environment by reducing the use of personal transport, the ethos that Panasonic strongly advocates and implements,” Mr. Koyanagi, said.

Al-Futtaim Panatech hasprovided the logistics and back-office support for all purchases made on the ePlus portal.

“Al-Futtaim Panatech is proud to be associated with a dynamic and innovative brand like Panasonic. ePlus is the right step forward especially given the shopping trends that we are witnessing among internet savvy UAE consumers,” said Probir Mukherjee, Managing Director, Al-Futtaim Electronics. “And by the response this portal has received since its launch, I believe we are on the right track to provide our customers the ease and safety of buying our products online.”

A third-party delivery service will deliver the purchased product at the specified destination/location within four working days to any location within the UAE. The portal is using a secured payment gateway to secure all online payments and Panasonic will not store any credit card information giving customers that added security to shop online.

“Customers can avail fantastic offers and get a chance to enter raffle draws to win fabulous Panasonic products. For example, every purchase of AED 500 between the July 1 and July 31, will entitle customers to get a chance to enter a raffle draw where the winner can win a 42-inch Viera Full HD 3D plasma TV. Furthermore, customers who make purchases of more than AED 250, between July 3 and August 2 on the website, get a chance to enter a draw to win the highly acclaimed LUMIX GH2 camera,” Mr. Mukherjee said.

The ePlus website is only available in English but Arabic and a wider Middle East version will also be launched at a later date.

Background Information

Al-Futtaim Panatech

Al-Futtaim Panatech, a member of Al-Futtaim Group's retail division, is the sole distributor of the Panasonic brand in UAE. In addition to a wide distribution network covering over resellers, Al-Futaim Panatech operates exclusive Panasonic showroom - located in Deira, near fish roundabout. The AFP - Panasonic showroom offers customers the complete range of Panasonic's innovative and cutting-edge products, all under one roof. The company also has a dedicated enterprise team that specialises in "solution sales" to corporate and institutional customers - covering PBX systems, professional audio video products including projectors & displays, scanners, Toughbooks (rugged laptops), Panaboards & video surveillance systems. 


Panasonic Marketing Middle East & Africa FZE (PMMAF), a subsidiary of Japan-based Panasonic Corporation, is the regional headquarters for Panasonic in the Middle East and Africa (MEA) region and is based in Dubai.

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