Baniyas Holding establishes Real Madrid Academy in the UAE

Press release
Published December 26th, 2010 - 03:58 GMT

Advocating a healthy lifestyle among the UAE youth through the practice of sports and wholesome dietsBaniyas Holding, the investment arm of Baniyas Sports Club, has signed an agreement with the Real Madrid Foundation. This agreement will lead to the establishment and management of the Real Madrid Foundation for Social Sports Academies in the UAE. 

In his commentary on the agreement, Wael Tawil CEO Baniyas Holding said, “Being the investment arm of the Baniyas Sports Club, we continuously seek new ways of improving our fellow UAE Nationals’ quality of life. We highly value our new affiliation with the Real Madrid Foundation and we are delighted to bring the first Real Madrid Foundation Social Sports Academy to the UAE, as it will focus on discovering new young talents and coaching them towards sporting professionalism.”

Carlos Escudero de Buron, Delegate of the Presidency and Founder Patron of Real Madrid Foundation said, “The Real Madrid Foundation is proud to be signing agreements with international sports and governmental institutions from countries around the world, and now in the GCC. We are happy to have been approached by Baniyas Holding to establish our first Academy in the UAE and we are confident that the new Real Madrid Academy in Abu Dhabi will promote sports among the Emirati Youth as part of a healthy lifestyle.”

Tariq Irfan, Vice President Operations at Baniyas Holding said, “Baniyas Holding will set up the Real Madrid Academy in the UAE and promote sports values as an educational instrument in the youth’s development.  The efforts of the academy will be employed for the benefit of the Baniyas Sports Club Academy by stimulating all cultural aspects related to sports, forming local talents and preparing them for a bright future.” 

Preliminary works in the Academy have already kicked off; a delegation from Real Madrid Foundation lead by Carlos Escudero de Buron, Delegate of the Presidency and Founder Patron of Real Madrid Foundation, along with Adolfo Sanchez, Football School and Training Program Coordinator and Iñigo Arenillas, Head of International Projects in Africa and the Middle East, visited the Academy premises in Abu Dhabi and held initial meetings and evaluation sessions. 

Background Information

Baniyas Investment & Development

Founded in 2005, Baniyas Investment & Development Company L.L.C (BIDC), a majority owned subsidiary of the Baniyas Sports and Cultural Club, has been an active contributor to the dynamic transformation of the area of Baniyas and Abu Dhabi, moving forward with modernity without ever forgetting the emirate’s rich culture and heritage. As the investment and development arm of the Baniyas Sports and Cultural Club, the company’s core competencies are in the areas of investment, development and management of real estate projects. Currently, the company has an impressive array of opportunities in addition to projects in the pipeline including master planned communities as well as residential and commercial towers in the United Arab Emirates.


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