Bath & Body Works to debut in the Middle East

Press release
Published December 26th, 2010 - 04:11 GMT
Bath & Body Works Fragrances
Bath & Body Works Fragrances

Bath & Body Works, the famous North American brand devoted to fragrance, is launching in the Middle East this fall with the opening of six 'scentsational' stores in Dubai and Kuwait's leading malls. The new stores will mark the brand's first entry into markets outside of North America.

The first Bath & Body Works opens at Mirdif City Centre mall in Dubai on October 25th. This will be followed by two openings in Kuwait at The Avenues and Marina Mall on November 9th & 10th respectively. Dubai will then welcome three further stores opening in December at the Mall of the Emirates, The Dubai Mall, and Ibn Battuta Mall.

Bath & Body Works is all about making fragrance fun and the brand is dedicated to making every store visit a great experience. Welcoming and knowledgeable staff will guide customers to the product that suits them best. In this fragrance playground customers can discover the most sophisticated and captivating fragrances, test invigorating shower gels and hand soaps at the sink area, and try everything from body lotions to home fragrances to find the perfect product.

The exciting range of exclusive Bath & Body Works brands available in every store includes: the Signature Collection, the world's greatest breadth and depth of wearable, fashionable fragrances; the home fragrance range offered by Slatkin & Co., the premier brand created by legendary fragrance expert Harry Slatkin; an unparalleled Anti-Bacterial collection that combines powerful protection against germs with uplifting scents and conditioning care; personal care products from C.O. Bigelow, an apothecary with over 170 years of experience in creating trustworthy tried & true remedies; the Aromatherapy collection, which uses fragrant oils & absolutes to enhance a sense of well-being; and the True Blue Spa range, an accessible, affordable ingredient-driven collection of spa performance products.

As part of the commemorations marking the brand's arrival in the Middle East, the first 100 customers to make a purchase in store on opening day will receive a fragrant gift to celebrate the 'scentsation' that is Bath & Body Works. 

Background Information

Bath & Body Works

Bath & Body Works was founded in New Albany, Ohio, USA in 1990 and has always prided itself on the innovation, quality and performance of its products. For the past two decades Bath & Body Works has reinvented the personal care industry with the introduction of fragrant, flavorful indulgences including shower gels, lotions, candles and accessories.

With a focus on creating and offering the best products, and an emphasis on innovation from nature, Bath & Body Works is destined to become the ultimate personal care destination. New to the Middle East, Bath & Body Works has more than 1600 locations in North America.

Bath & Body Works is a division of the Limited Brands, Inc. family of companies that also includes Victoria's Secret, Pink, La Senza, Henri Bendel, White Barn Candle Co., and C.O. Bigelow Apothecary stores.

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