Automechanika to highlight future trends in Middle East aftermarket

Published May 8th, 2003 - 02:00 GMT

Intensifying competition, market forces and new technology continue to accelerate changes in all facets of the automotive industry, which includes the aftermarket sector. Leading experts in the automotive industry will highlight issues that concern the automotive aftermarket sector at the Autotec Automechanika Gulf exhibition, to be held from May 17 –20, 2003, at the Dubai World Trade Center. The exhibition will also showcase innovative technologies and products of leading international automotive manufacturers. 


The automotive aftermarket industry is an increasingly complex and competitive business that is undergoing profound change. Improvements in new vehicle technology have lengthened repair cycles and contributed to slower growth in service repair sales.  


The technological sophistication of new vehicles call for the use of highly trained service technicians and other personnel. In addition, research has shown that an alarming percentage of motorists are neglecting recommended maintenance of critical performance and safety equipment and systems.  


Peter Rehberg, an expert in the automotive industry and the head of the ASA (German Federation of Manufacturers and Importers of Automobile Services Equipment) will focus on 'The future of the automotive aftermarket in the Middle East,' during a presentation at Autotec Automechanika.  


Pia Pacovsky, who is responsible for Brand Protection for Daimler Chrysler in the Middle East region will speak on the 'Importance of brand protection in the automotive industry: Fighting  

the danger of counterfeit parts."  


"Everyone who uses a vehicle, from the motorist to the heavy-duty vehicle operator, benefits from the automotive aftermarket's ability to provide a huge selection of parts, tools and equipment through its network of manufacturers, distributors, retailers, and service technicians. Autotec Automechanika aims to bring together all of these people under one roof to network effectively and also gain an insight into the working of the industry from automotive experts and technology leaders in the industry," said Michael El Nayal, managing partner, Epoc Messe Frankfurt, the organizers of Autotec Automechanika in the region. 


Exhibitors from all over the world representing more than 20 countries will be part of Automechanika. Raytek GmbH, a worldwide provider of non-contact infrared temperature measurement solutions will display its handheld point-shoot-and-read thermometers designed specially for vehicle inspection and maintenance; which quickly measure the temperature of hot/cold, hard-to-reach and moving targets from a safe distance.  


Al Qubtan Trading Co., which is based in UAE and a part of the Kargroup based in Germany, will participate with Behr Gmbh & Co. KG, Germany in the German Pavilion at Autotec Authomechanika. Behr Gmbh specializes in environmentally compatible vehicles air-conditioning, engine cooling and thermostatic control devices. It is one of the leading original equipment manufactures for passenger cars, commercial vehicles and special vehicles  

(including the aircraft, ships and rail vehicles). — ( 

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