“Say YES to Recycling, NO to Carbon Emissions” – This resounding message echoed across the UAE as Emirates Environmental Group (EEG) conducted the 29th cycle of its renowned Can Collection Drive, a flagship initiative launched in 1997 that marked the very beginning of EEG’s journey to mobilise communities for environmental protection. Over nearly three decades, this landmark campaign has evolved into a powerful national movement—galvanising individuals, institutions, and industries towards a collective environmental action. Standing as a meaningful testament to the UAE’s enduring commitment to sustainability, community engagement and the ...