Al Hilal Bank marks world first with use of Snapchat for customer engagement

Press release
Published September 17th, 2014 - 08:33 GMT
Al Hilal Bank
Al Hilal Bank

Al Hilal Bank, the Abu Dhabi –based progressive Islamic bank, has announced that it has recently integrated Snapchat, a photo messaging app, into its customer engagement strategy. This marks the first time in the world that Snapchat is being used by a bank to reach out further to its customers.

Snapchat allows users to share content called ‘Snaps’ to a controlled list of recipients within a limited time ranging from 1 to 10 seconds. App users send around 700 million photos and videos a day, while Snapchat Stories content are viewed an estimated 500 million times a day.

Al Hilal will use the social media platform to provide its customers with regular updates and share information on topics such as the bank’s facilities, services, staff and events.  Customers will also be invited to share their daily routines and fun facts about them.

“Social media has emerged as a powerful means to interact with people regardless of time, distance or status. Al Hilal Bank recognizes the potential of this platform to bring us closer to our customers and create an interactive and personal environment for us to enjoy and strengthen our partnership. Snapchat is a great tool to affirm how we regard our customers as the heart of all our actions, plans and aspirations,” said Mohammed Jamil Berro, Group CEO, Al Hilal Bank.

Background Information

Al Hilal Bank

Al Hilal Bank is owned in full by the Abu Dhabi Investment Council, which is the investment authority of the Government of Abu Dhabi. The bank is working with an authorized capital of 4 billion Dirhams, and is authorized to operate as an Islamic trading bank. Al Hilal Bank aims to become the leading financial institution in the region and to increase the growth of Islamic banking with a new direction, towards new technologies and special services.

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