UAE Influencers Offered a Chance to Bypass Media License Fees

Press release
Published June 5th, 2018 - 11:06 GMT
In the past week, the well-publicised regulations effecting UAE influencers have come into effect.
In the past week, the well-publicised regulations effecting UAE influencers have come into effect.

In the past week, the well-publicised regulations effecting UAE influencers have come into effect. In order to continue their work promoting products or businesses, a mandatory media licence is now required costing AED 15,000. Failure to comply will result in fines. 

It has been announced however that Vamp, a leading influencer marketing platform, is the first official influencer agency able to cover influencers exclusively registered with them. 

Following extensive consultation by Vamp’s partner, Motivate Media Group with the National Media Council (NMC), yesterday His Excellency Dr Rashed Khalfan Alnuaimi, Executive Director of Support Services at the NMC, met with them to make the
announcement.

This agreement is part of a three tiered system, introduced yesterday by the NMC. While some influencers acting independently will still require a AED 15,000 license, Vamp influencers are automatically ‘NMC registered’ on the Vamp app. They no longer need to
pay or go through the red tape requirements of setting up a trade license.

The news that they are completely covered comes after weeks of speculation within the influencer community over who needs a license, how to obtain one and whether it will be worth it so-called ‘micro influencers’.

“This is a significant step forward and an enlightened policy from the NMC recognising that all influencers do not fall in to the same category,” said Motivate’s managing partner, Ian Fairservice.

“In particular, it distinguishes between macro-influencers, particularly those working alone, and micro-influencers, such as the more than 400 currently aligned with Motivate-Vamp, offering clients an opportunity to tailor and monitor highly bespoke social media
campaigns.”

Vamp is a world leading influencer marketing platform with offices around the world and works with international clients eBay, Estée Lauder, ASOS, MasterCard and Samsung.

Background Information

Vamp

We combine our technology with a full-service influencer marketing agency approach. We activate our unrivalled content creator network at scale to help our clients’ marketing strategies reach their greatest ROI.

We create content for any format, any placement, at scale.

Still imagery, stop motions, cinemagraphs, video and vertical content.

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Lauren Thomas
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