Trans Arabian Creative Communications [TRACCS], one of the region’s leading and fastest growing communications consultancy network has been ranked as one of the fastest growing Saudi companies in the Saudi Fast Growth 100 list compiled by the Saudi Arabian General Investment Authority [SAGIA], Next Economics [part of AllWorld Network] and Al Watan newspaper during an official announcement at the Global Competitiveness Forum hosted in Riyadh on January 25 – 27, 2009.
Upon receiving the recognition award, TRACCS President & CEO, Mohamed Al Ayed stated: “Our success stems from an ambitious and dedicated team effort in working together to serve our clients, while at the same time putting our expertise at the service of developing and expanding the understanding and principles of public relations in Saudi Arabia and across the region. To be recognized as one of 100 fastest growing companies demonstrates the strength and competitive edge that TRACCS has attained in such a relatively short period of time.”
Al Ayed went on to say “The launch of such an initiative by SAGIA and its partners contributes an important new element to the growth of the national economy and highlights the healthy investment environment that the Kingdom offers and the strength of its global competitiveness.”
TRACCS has achieved a growth of 84.65 percent in the past seven years, qualifying it to be recognized within the top 40 companies listed in the Saudi Fast Growth 100 Companies. Founded eleven years ago in Jeddah, Saudi Arabia as a boutique agency, TRACCS today has become one of the region’s leading communications firms with over 235 dedicated PR professionals across a network of fifteen offices spanning the Middle East and North Africa. In addition, TRACCS is the exclusive MENA affiliate for Fleishman Hillard International Communications, the biggest public relations company in the world.
“By combining world-class professional communications skills and efficiencies with a deep understanding of the cultural, religious, bureaucratic and commercial sensibilities of the region, we successfully serve some of the region’s leading corporations and an impressive range of global brands,” stated Sarah Al Ayed, KSA Managing Partner and Network Vice President. “We are proud of our achievement and equally proud of our team, most of whom have been with us since our early days and can now count themselves among the best PR practitioners in the region.”
TRACCS expertise in the field of public relations spans the past decade, during which the development of key communications strategies and creative communications solutions were topmost items on the agenda. In addition, TRACCS proficiency and know how in the field of Corporate Social Responsibility has set the tone for this new aspect of corporate affairs in the Kingdom, through the agency’s successful innovation of a large number of CSR initiatives that have been launched on a public and company-centric scale. These initiatives included development of CSR strategies for clients, conducting a variety of training programs and workshops, and organizing CSR forums and conferences across key markets.
The Saudi Fast Growth 100, the first initiative of its kind to be launched in the region, aims to support the local economy and showcase its strength by recognizing outstanding achievement and success in the Saudi private sector.
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