Cadillac launches CTS-V Black Diamond Edition

Cadillac will offer this spring a Black Diamond Edition of the high-performance CTS-V that comes with a host of popular performance options and exclusive tri-coat paint, called “Black Diamond.”
The Black Diamond Edition, available in the CTS-V Sedan and CTS-V Coupe models, will be the first use by an automaker of JDSU’s proprietary SpectraFlair pigment in North America. JDSU, a Milipitas, Calif.,-based optical technology firm, specializes in cutting-edge color solutions for a wide range of markets. Its pigments are used in certain DuPont paints supplied to Cadillac.
The CTS-V Black Diamond will arrive in local dealerships in the second quarter of 2011, and customers can pre-book the vehicle at any Cadillac dealer.
In the CTS-V Black Diamond, a dark tri-coat paint is embedded with SpectraFlair Bright Silver pigment. While other luxury makers offer metallic paints, Black Diamond is created through a meticulous process that gives the paint added dimension.
Instead of simply containing small bits of metal, the SpectraFlair pigment in Black Diamond uses aluminum flakes encapsulated in a glass-like substance called magnesium fluoride. The result is a paint that has a diamond-like sparkle as light hits the surface from different angles.
“The CTS-V Black Diamond Edition is like a finely crafted, tailored tuxedo,” said Michelle Killen, Cadillac exterior paint designer. “The base color may be a simple black, but the details and richness of the material set it apart.”
Black Diamond helps Cadillac meet growing demand by luxury buyers for paints that are set apart not just by their color but also by their special effects.
“Auto makers and consumers are looking to differentiate the color black, an ubiquitous color in automotive,” said John Book, Custom Color Solutions product manager at JDSU. “Black Diamond offers the discerning Cadillac customer a special option color that stands out and remains true to their sense of luxury and style.”
In addition to the unique paint, CTS-V Black Diamond comes standard with content that complements its look and feel. The special edition has:
Satin Graphite 19-inch wheels with yellow Brembo brake calipers. These six-piston front, four-piston back brake calipers provide exceptional stopping capabilities.
Recaro seats that feature 14 adjustable elements, French-stitched leather and microfiber suede inserts in the center sections of the cushions and seatbacks.
Midnight Sapele wood trim known for its durability and distinctive grain.
“We’ve already established V-Series as a serious sub-brand for Cadillac,” said Rich Pinto, Cadillac creative designer. “Black Diamond further establishes V-Series in the market as a performance-minded line of vehicles with a luxury twist.”
The CTS-V Black Diamond Edition joins Cadillac’s award-winning V-Series line of performance luxury vehicles. The CTS-V was launched in the region in 2009 followed by the 2011 CTS Coupe and CTS-V Coupe, for which sales are exceeding forecasts, in September 2010. The CTS-V Sedan and Coupe feature a supercharged 6.2L V8 engine with 556-horspower, Magnetic Ride Control suspension that reads and reacts to the road 1,000 times a second and Michelin Pilot Sport PS2 tire.
Background Information
Cadillac
Cadillac is a luxury vehicle marque owned by General Motors. Cadillac vehicles are sold in over 50 countries and territories, but mainly in North America. Cadillac is currently the second oldest American automobile manufacturer behind Buick and among the oldest automobile brands in the world.
Cadillac was born in 1902. Its founder, Henry Leland, a master mechanic and entrepreneur, named the company after his ancestor, Antoine de la Mothe Cadillac, the founder of Detroit. It was purchased in 1909 by General Motors and within six years, Cadillac laid the foundation for the modern mass production of automobiles by demonstrating the complete interchangeability of its precision parts, also establishing itself as America's premier luxury car.
General Motors
We envision a future of zero crashes, zero emissions and zero congestion, and we have committed ourselves to leading the way toward this future.
General Motors has been pushing the limits of transportation and technology for over 100 years. Today, we are in the midst of a transportation revolution. And we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want.
As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality.
Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.