Alef

Zoud, the National Financial Wellbeing & Sustainability Initiative, has partnered with Alef Education, a UAE-based global leader in education technology, to deliver innovative digital financial literacy lessons to students across the UAE, equipping them with essential money management skills for the future. Since its launch in the first quarter, the Digital Financial Education Program has reached 17,841 students across 111 schools nationwide for Grades 5–12, demonstrating strong early adoption and impact. This collaboration reflects a shared commitment to advancing financial wellbeing among youth by integrating practical financial education into everyday ...