BackLite Media LLC is a specialist, out-of-home outdoor advertising company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole signs into the UAE 1996.
With an extensive range of quality out-of-home assets across key locations in the UAE, advertisers have the opportunity to target a captive and affluent audience through BackLite Media’s rigorous identification and evaluation of only prime strategic out-of-home media locations - and installing unique, elegant and technologically-advanced back-lit and digital signboards.
BackLite provides brands with access to four distinct portfolios:
- Cinema: offering includes Novo Cinemas and Roxy Cinema
- Malls: currently operating the advertising concession at Dubai Festival City and The Galleria Al Maryah Island, part of Gulf Related Properties
- Destinations: BackLite operates digital media across City Walk, La Mer, Al Seef and The Beach in partnership with Meeras
- Outdoor: architecturally- designed unipole signs along Sheikh Zayed Road (SZR), providing the only large-format network along SZR. Along with this, BackLite also operates key lamppost locations on SZR