CAST

The CAST initiative, led by Korea’s Ministry of Culture, Sports and Tourism (MCST) and the Korean Foundation for International Cultural Exchange (KOFICE), continues to expand the global footprint of K-culture. In November, CAST showcased over 110 innovative collaborative products in the Middle East and Taiwan, targeting key markets with tailored strategies that blend cultural richness and commercial viability. For the first time, CAST participated in the “Gifts & Lifestyle Middle East” expo held in Dubai from November 12–14, unveiling a dedicated Korean pavilion. The showcase created significant interest, with approximately ...