Floward

Floward, the go-to online flowers and gifts delivery platform in the MENA region launched in London, United Kingdom on November 24, marking its first ever expansion outside of the region. Due to COVID-19 and lockdown measures in the United Kingdom, the launch focused on online channels only with plans for a larger launch event in early 2021. With e-commerce penetration in the UK representing 40% of all retail revenue and the flowers industry valued at $2.8 billion, it’s considered a very attractive market for Floward to enter. Established in 2017 ...