Retail Abu Dhabi

Retail Abu Dhabi (RAD) is an industry platform which engages with 20+ malls and 3,500+ retailer outlets across the Emirate of Abu Dhabi in order to promote the sector by creating strategic campaigns featuring promotional offers, raffles, experiences and events. As part of the Department of Culture and Tourism - Abu Dhabi’s commitment to providing unparalleled retail offerings and experiences to the Emirate’s residents and visitors, Retail Abu Dhabi creates retail initiatives and experiential events throughout the year offering visitors and residents alike amazing experiences beyond shopping, further reinforcing the capital’s position as an exceptional international retail and tourist destination.