Damas celebrates UAE’s 39th National Day!

Press release
Published December 26th, 2010 - 04:05 GMT
Damas’ heart-shaped 18k yellow gold pendant
Damas’ heart-shaped 18k yellow gold pendant

The UAE's National Day celebrated on 2nd of December evokes a multitude of emotions in every Emirati's and resident's heart. It's a day when every UAE National and resident man or woman takes pride in expressing his or her love towards the nation. This year Damas, the leading jewellery and watch retailer in the Middle East, celebrates the occasion of UAE's 39th National Day, by unfurling a sparkling testimony to its national sentiment and fervour - a splendid heart-shaped 18k yellow gold pendant highlighted by the sparkle of select diamonds, mother-of-pearl and fine leather.

Dhanji Dedhia, Marketing Director, Damas Jewellery said, "On the memorable occasion of UAE's 39th National Day, we at Damas extend our very best wishes to the people of the nation. As one of UAE's oldest and most well known names, Damas is proud to be an integral part of its history and growth. Its leaders have steered the nation on the very forefront and it continues to make headlines everywhere. The pride of our nation is at the core of our operations and on this important day we wish to show our solidarity by celebrating with the nation."

Exclusively designed as a symbolic representation of UAE's National Day, this jewel is crafted in 18k yellow gold and depicts the National Day logo which looks like a heart but is an emblematic depiction of December 2nd as its central icon highlighted in fine leather on lustrous mother-of-pearl lining with the UAE map embellished with select diamonds. Every Damas National Day pendant will be accompanied by two flag coloured ribbons of varying lengths. The shorter version can be worn on the wrist as a charm bracelet while the longer version can be worn close to your heart or strung and displayed on the mirror in your car depicting your pride in the glory of this esteemed nation.

The superbly crafted, limited edition, patriotic piece is now available at all Damas stores across UAE. 

Background Information


The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has over 424 stores in 14 countries around the world as of 30th April 2010.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, Chanel, Roger Dubuis, Vacheron Constantin, Girard-Peregaux, Jaquet Droz, Chaumet, Sarcar, Hysek among many others.

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