September 18th, 2025 - 06:10 GMT
dnata has signed a three-year sponsorship agreement with Dubai Basketball, becoming a Founding Partner of the city’s first professional basketball franchise. The deal represents dnata’s first major sports sponsorship and places the company’s brand at the centre of one of the most ambitious sporting projects in the region. With Dubai Basketball preparing for both the prestigious EuroLeague, and a return to the Adriatic Basketball Association (ABA) League, the partnership highlights dnata’s commitment to elevating the profile of basketball in the UAE and showcasing the nation’s growing role in international competition ...