Emarat’s trademark “Freshplus” opens its fourth branch in Dubai

Press release
Published January 4th, 2011 - 02:06 GMT
Dr. Rahma bin Mohamed Al Shamsi, Retail Sales Manager at "Emarat"
Dr. Rahma bin Mohamed Al Shamsi, Retail Sales Manager at "Emarat"

The unique trade name in the convenience stores sector, Freshplus, continues the advancement of its position among other competing names with the opening of the fourth branch bearing the trademark at "Entrepreneur Business Village".

Freshplus trade name is owned by Emirates General Petroleum Corporation "Emarat", which also owns other trade names such as "Bakeria" specialized in light snacks, sandwiches, fresh bread and pastries, and "Café Arabicca" providing a wide selection of fresh and rich coffees.

Dr. Rahma bin Mohamed Al Shamsi, Retail Sales Manager at "Emarat", said that "Freshplus" embodies the Corporation's policy in its continuous work to come up with innovative services that distinguish it from other competing establishments. Emarat endeavors to meet its clients' expectations, and aims to provide them with the best service and comfort.

Dr. Al Shamsi further added that what sets Freshplus apart from other convenience stores is that it can be considered a new concept in modern shopping, as it offers comfort, luxury, and a focus on value, quality, and great services provided by highly trained and qualified employees.

He also added that the success of a trademark depends on its support system, promotions and marketing plans dedicated to its operations. As such, Emarat's trademarks are strengthened by the fact that they are under the umbrella of a pioneering corporation that offers a series of well known services and products, in addition to a large infrastructure that can efficiently support the project. Also, Emarat provides comprehensive operational procedures, training programs, marketing plans and promotional material, and all these factors contribute in increasing the value of franchising Emarat's trade names. 

Background Information

Emirates General Petroleum Corporation (Emarat)

Over the last 35 years, Emarat has proven to be the UAE’s leading petroleum brand. Established in 1981 by the UAE government to market and distribute petroleum, Emarat now supplies a wide range of allied products and services.

We are committed to making life better for our customers by delivering the highest quality products and services at their convenience. Backed by a strong social and environmental programme, we promote and support community interest.

Emarat is a brand that combines a memorable product offering with exceptional customer service.

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