Lebanese singer Elissa has shocked officials at the production company ‘Rotana’ after she requested that the company refrains from releasing her new album during the summer season. Elissa justified her request by stating that there is an influx of new albums during the summer season negatively reflecting any hoped for success.
The singer suggested that her album’s release be postponed until the end of the year, at a time when not too many albums are released. Elissa has decided to only release a new duet she sang with Algerian singer Cheb Mami during the summer, and will be filming a unique music video for it.
On a different note, L'Azurde Company for Jewellery and World Gold Council in Dubai announced Elissa as the Ambassador of Gold in the Middle East for the years 2007 and 2008. The announcement was made as part of a new campaign the Council is holding to promote Gold. A press conference was held for the occasion at the Burj Al-Arab Hotel in Dubai.
According to the London based Elaph, along with the press, Mr. Ayman Al-Haffar, Executive General Manager of L'Azurde Company for Jewellery, and Mr. Moaz Barakat, Managing Director of World Gold Council in the Middle East, Turkey and Pakistan attended the conference.
L'Azurde Company for Jewellery and World Gold Council have launched the largest advertising campaign ever organized in the region to promote the industry with a budget totaling 20 million US dollars.
The campaign aims at offering the best jewelry in terms of designs, and quality. Mr. Barakat said that the Elissa has been chosen due to the fact that she is considered as a prominent media face and is charismatic and enchanting in all her appearances whether on TV or concert stages around the world. He added that she reflects the desires and aspirations of women -whether married or single.
Elissa expressed her honor and gratification at being chosen and promised that she will do all she can to ensure that the campaign is a major success.
At the end of the press conference, the attendants viewed the latest video clip by Elissa for the song “Kirmalak” (For You), which the singer filmed especially for the campaign.
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