HANCO launching customer emergency breakdown service in january 2011

Press release
Published January 9th, 2011 - 08:03 GMT

Boosting its ongoing program of strategic expansion, HANCO (Al-Tala’a International Transportation Co.) has teamed-up with Middle East Auto Services (MID) to support its customers during emergency breakdown in any location in Saudi Arabia 24 hours 7 days a week.

The service will start in January 2011 and cover emergency situations such as low battery, fuel back-up and flat tire, together with a towing service and recovery service. A chauffeur service is also offered. A unified number for emergency calls will be announced later. 

The HANCO Emergency Breakdown Service follows on from the recent opening of the HANCO Customer Care Center, which is a direct channel with a single unified number 92 000 18 44 to provide an enhanced service for incoming calls for reservations and enquiries. The HANCO Customer Care Center is operated in partnership with Acxiom MENA, the global leader in interactive marketing services, and is open for calls 12 hours a day from 8 am to 8 pm seven days a week Saturday to Friday. 

“Customer care is at the very heart of our business and the Emergency Breakdown Service together with the recently opened Customer Care Center considerably strengthens our market position,” said Bob Farrow, CEO of HANCO. “Through our ongoing change strategy we are continuously enhancing the customer experience as we get ever closer to achieving our goal to be the biggest and best car rental and leasing company in the Kingdom of Saudi Arabia.” 

Earlier this year HANCO invested more than SR 130 million ($35 million) in a new fleet that includes brands such as Toyota, Chevrolet, Honda and Hyundai, while other customer-focused plans currently being implemented include expanding the nationwide network and increasing the workforce throughout the company. 

Founded in 1976 in Saudi Arabia and headquartered in Jeddah, HANCO operates a fleet of more than 10,000 vehicles and has a network of 5 regional offices, 34 rental outlets and 8 workshop facilities strategically located across the kingdom. 

The company is founded on the core values of service, quality, respect, responsibility, accessibility and availability. These values reflect HANCO’s desire to serve, which has been consistently recognized by winning the Best Transportation Service Provider in the Middle East and North Africa region in the world famous MENA awards for six consecutive years.

Background Information


Hanco (Al Tala’a International Transportation Co. Limited) is a Saudi Arabian automobile & heavy equipment lease, rental, fleet management and transportation services company established in 1976 and now ranks amongst the top 3 companies in the Region 


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