Assume the people you consider to be the most loyal customers on the planet are, in fact, disloyal. Because 92% of the time, you’ll be right. New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists. {"preview_thumbnail":"https://cdn.flowplayer.com/6684a05f-6468-4ecd-87d5-a748773282a3/i/v-i-2…","video_id":"20903ef3-612d-45a0-8cad-af8c76e76a13","player_id":"8ca46225-42a2-4245-9c20-7850ae937431","provider":"flowplayer","video":"Top 10 Most Valuable Brands 2019"} Yet the marketing tactics and investments rarely reflect these realities. A whopping 46% of consumers tell us they are more likely to ...