Bayer Consumer Care (BCC) today announced the launch of Bayer Consumer Care’s Priorin®, the micronutrient special formulation which counters hair loss and promotes healthy hair growth in the UAE. According to a survey conducted by pollster YouGov in 2009, more than a third of UAE’s residents lost hair to some degree, with almost half of all women (47 per cent) questioned, being affected. Priorin®, which contains extracts of millet that ...