Kitsch Cupcakes opens at the DIFC

Press release
Published January 12th, 2011 - 12:15 GMT

Kitsch Cupcakes, Dubai's first specialized cupcakes bar opened its doors at the Dubai International Financial Center (DIFC) yesterday.

Childhood friends Dalia Dogmoch and Racil Chalhoub carried the Kitsch concept from Beirut to Dubai back in November 2008. Kitsch expanded into Candylicious in Dubai Mall to mark its first year anniversary in Dubai. By then, several new cupcake concepts opened in Dubai and the cupcake craze quickly spread to the neighboring Emirates.

The success story of Kitsch continued as Kitsch marked its second anniversary with the opening of Kitsch Cupcakes in the capital of the UAE, Abu Dhabi. Less than three months later, Kitsch opens a cupcake haven in the DIFC.

"We've always had our eyes set on the DIFC. It is a lovely place to work and the atmosphere is fantastic so we thought why not carry our cupcakes to the office!" states Dalia Dogmoch, Chief Baker and Co-Founder, Kitsch Cupcakes. “Corporate clients make up a large percentage of our customer base”, adds Dogmoch.

The DIFC branch will also mark the introduction of the Kitsch Special Events line. "We are also introducing a special line to cater for corporate events, special events as well as weddings.” reveals Racil Chalhoub, Co-Founder, Kitsch Cupcakes. From cookies, cakes to brownies and other bakes, Kitsch will operate as a fully fledged bakery from its location at the DIFC.

When asked about the ingredients of success, Dogmoch was quick to highlight, “It is our passion that drives us. We bake, ice and sprinkle each and every cupcake with love.”

Even 3-star Michelin Chef Marco Pierre White believes that Kitsch Cupcakes are the best tasting cupcakes in town crowning Kitsch’s Dalia Dogmoch the “Queen of Cake Couture” title during his last visit to the region. Kitsch was also recently rated as the number 1 cupcake in the UAE by What's On Magazine recently.

Now that Kitsch Cupcakes are in the office, you really don’t need to wait for the weekend to indulge! Customers can also place their cupcake orders and have it delivered to their doorstep by simply dialing Kitsch’s dedicated cupcake hotline 800 – CUPCAKE – it’s as simple as that! 

For further information, please visit www.kitschconcept.com or contact 050-3368280.

Background Information

Dubai International Financial Center

Dubai International Financial Centre (DIFC) is one of the world’s most advanced financial centres, and the leading financial hub for the Middle East, Africa and South Asia (MEASA), which comprises 72 countries with an approximate population of 3 billion and a nominal GDP of US$ 7.7 trillion.

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