NEW MaxVolume Twist Mascara from NIVEA Makeup

Press release

Published December 30th, 2010 - 03:45 GMT

Al Bawaba

New NIVEA Makeup MaxVolume Twist mascara features a unique twistable section that allows you to turn up your lash volume as far as you dare – taking you effortlessly from a day at the office to a night on the dance floor with just a twist of your fingers.

Technology with a twist

The unique twistable section at the centre of the wand lets you adjust the wiper and control the amount of mascara applied, meaning you can match your lash volume to suit your mood. Each twist modifies the wiper diameter to give an accurate and individual dose of mascara that creates three levels of visible volume:

Position min. = Elegant lashes, for an early meeting at 10am

Position med. = Glamour lashes, for a glamorous dinner with the girls

Position max. = Diva lashes, for a dramatic show-stopping look

A brush with magic

The unique mascara brush has an asymmetrical spread of filaments as opposed to the traditional spiral shape, meaning that the brush is thick with bristles yet has more space between individual filaments. More lashes can be covered with each stroke, evenly distributing the mascara with no visible clumping

A winning formula

The combination of natural waxes creates a flexible matrix around the lashes, coating each individual lash with a voluminous, smudge and smear-resistant film. A thickener gives your lash an ideal look - a mix of ultra volume and precise separation. The formula is rich in Pro Vitamin B5, conditioning your lashes and helping repair any damage on the go.

So twist to a position that suits your look and turn up the volume of your lashes for perfectly-framed elegant, glamorous or diva-like eyes that do all the talking.

NEW Max Volume Twist Mascara from NIVEA Makeup is available in leading supermarkets and pharmacies throughout the region in the following shades:

- Black Standard

- Black Waterproof

Background Information

Beiersdorf

Beiersdorf Middle East is one of more than 150 international affiliates of the cosmetics company Beiersdorf AG which is based in Hamburg, Germany. For over 130 years, we have dedicated ourselves to meeting our consumers’ individual needs and are considered to be the inventors of modern skin care. Our international success is founded on our research and development expertise, our innovative products, and our strong brands. Beiersdorf’s NIVEA is the world’s No.1 skin care brand*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast. Subsidiary tesa SE is one of the world’s leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers.