World-renowned Al Munshed Ahmed Bukhatir becomes brand ambassador for du

Published August 9th, 2010 - 12:51 GMT

In order to further enhance the Ramadan experience for people in the UAE, du has signed on the highly respected and world-renowned UAE National Al Munshed, Ahmed Bukhatir as du’s brand ambassador. The collaboration, will provide  du mobile customers exclusive access to Ahmed Bukhatir’s Islamic content, including downloads from the talented artist’s  latest 2010 album that will be released to the market during Ramadan - in which he delivers the message of Islam to the world through the power of his voice – exclusively available for du customers during the holy month.

“We are very excited to announce our partnership with this well-loved, home-grown artist, and to welcome him onboard as a brand ambassador for du. This collaboration will provide our customers with access to Nasheeds from Ahmed Bukhatir’s spiritual works - which we believe will help people get the most out of their spiritual journey and bring them closer to their loved ones during this important religious time,” commented Hala Badri, Executive Vice President, Brand and Communication, du.

Ahmed Bukhatir has been one of the pioneers of Nasheed, an Islamic art in which an artist sings without any musical instrument. The content on offer will include music downloads of all 10 Nasheeds from Ahmed’s seventh album, ‘Moments with Allah’, including the popular new Nasheed ‘Moth Arafto Allah Rabbi’, meaning ‘Since I came to know my God’. The new album is set to be released to an international audience, in recognition of Ahmed’s Nasheed writing and vocal talents, along with the increasing appeal that Nasheed is experiencing around the world. It will include Nasheeds in different Arabic dialects, as well as in French and English. Islamic art lovers will also have access to a variety of caller tunes, ringtones, wallpapers, Arabic and English Dua’as, Anasheed. For the first time, du mobile content will also include Quran recitals with the voice of celebrated spiritual artist.

“I am honoured to be collaborating with du, a highly reputable UAE company that conducts a number of activities to support the local community, as well as others around the world. This exciting new venture will help us together spread the true meaning of Ramadan to du customers during this truly special month, providing them with a source of inspiration for their prayers and giving them strength during the fasting hours. And most importantly, Nasheed is something that can be shared between family and friends so that they can experience the spiritual feeling of Ramadan together,” said Ahmed Bukhatir.

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