ALBAWABA - Pro-Palestinians renewed calls to boycott Zara after the participation of Israeli model Sun Mizrahi in one of its campaigns.
Israeli model Sun Mizrahi appeared in a lingerie dress for its campaign with Zara.
Pro-Palestinian activists and advocates decried the participation of an Israeli model in Zara's advertisement and accused the brand of complicity and participation in the "genocide" in Gaza.
However, this is not the for the Zara boycott campaign, earlier the brand made a controversial advertisement campaign where many claimed it was mocking destruction in Gaza, just months after the start of the war on Oct. 7.
Earlier, Zara was rebuked and accused of promoting its new limited-edition collection by imitating the suffering and destruction in Gaza caused by Israeli airstrikes.
In the photos shared on Instagram, Zara announced releasing its latest limited-edition collection, however, activists accused the giant fashion house of making money using the suffering of the Palestinians in Gaza.